NICE TO MEET YOU

A little bit of dog love goes a long way.

We're here for muddy walks, happy mealtimes and the four-legged members of the family who somehow end up in charge of everything.

Illustration of a happy dog
DOGS FIRST.
ALWAYS. ✳
WHERE IT ALL BEGINS

Born from an idea.
Built for good dogs.

A good dog shop ought to feel like the best sort of independent local business: friendly, straightforward and full of personality. No fuss. No hard sell. Just easy browsing and lovely things for dogs.

That's the thinking behind Bollin & Bone. The name nods to the River Bollin in Cheshire, and the feeling is inspired by all those dogs who turn an ordinary day into an adventure.

One important thing: this is a fictional brand, created as a working e-commerce demonstration by Yellow Wagtail Design. Every product, price and order is sample data. There's no actual food for sale here.

THE BOLLIN & BONE WAY

The little things matter.

01
✳

Easy does it.

A shop that feels simple and straightforward. Whether you're on the sofa or out and about.

02
♡

Good things, clearly told.

Useful product details, prices you can see and a basket that makes sense.

03
↗

Small shop. Big character.

A distinct personality, from the first hello to the order confirmation.

✳ ANY EXCUSE FOR A TREAT ✳

Enough about us. What about the dog?

Twenty fictional goodies, ready to explore.

Explore the shop ↗